Want to know what URL stands for? Want to know why an algorithm is important in marketing, or the definition of a map pack?
A Digital Marketing Glossary is a comprehensive guide to digital marketing terms and acronyms. The glossary defines words from across five areas of the digital world: Strategy, SEO, Social Media, Content Marketing, and Analytics. With more than 400 definitions on 52 pages, this glossary covers everything in-depth so you can stay ahead of the game in today’s competitive landscape.
This book has definitions and full explanations of terms like "search engine optimization" and "content marketing," as well as acronyms such as SEM, UTM, PPC, and Adwords.
This glossary takes the guess work out of the digital marketing jargon. Print it out and put it next to your computer. Brand it and use as a lead magnet.